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Our Work

F&S Harley-Davidson/Buell

Hafenbrack revs up local brand and business icon.

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Christmas Signage
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March Madness Mailer
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Valentine's Day Postcard
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Outdoor Board
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Just what do you give the brand that has everything? For Dayton, Ohio's F&S Harley-Davidson/Buell, it was an increase in its public awareness and profitability. Hafenbrack Marketing & Public Relations developed a marketing campaign for F&S that would meet the needs of its existing customers while reaching out to new ones. Its transformation began with a makeover of the company's logo and website, and by utilizing a number of tools including print and radio advertising support, promotional events, newsletters, in-store and outdoor signage, and targeted mailings. As a result, a new legend rode on as sales volumes increased and made F&S the top selling Harley-Davidson dealer in its territory.