Area Advertising Agency Courts Global Clientele
DAYTON, OH (June 3, 2009) - Hafenbrack Marketing & Public Relations, a full-service advertising agency with offices in Dayton and Springfield, is managing growth in spite of difficult economic times by further expanding its reach to international markets.
At the lead of this initiative are Hafenbrack Vice President of Client services and Partner, Alex Loehrer, and Senior Partner, Hans J. Wagner.
A dual German-American citizen, Wagner came to the Miami Valley in 1982 to start the U.S. subsidiary of Rittal GmbH, Rittal Corp. of Springfield. Following retirement from Rittal in 2002, Wagner joined Hafenbrack and quickly brought on board a number of German-based clients, including MEVA Formworks, Peka Memorial, Wenglor Sensoric, EPLAN and KSV Automation.
Loehrer came to Hafenbrack in 2004 to drive domestic and international new business development. With backgrounds in French language and business, Loehrer just completed a new business initiative in Tours, France with the support of its regional government. Meetings involved private business owners, government officials, and heads of advertising agencies similar to Hafenbrack, from both France and Western Africa.
The recent trip to Europe was the first of several trips that will take place to develop these opportunities further. Following their overseas meetings in May, Hafenbrack was contacted by a national French advertising agency to discuss partnering with them on a current French account. They hope to utilize Hafenbrackâ€™s services to establish the client in the United States.
â€œHafenbrack has a unique, relevant mix of professional skill sets and client experience that makes us a great prospective partner for international businesses interested in penetrating the North American market,â€ said Loehrer. â€œWe also have a number of U.S. clients who strive to expand overseas. Creating these relationships allows us to bridge the two markets, right here from Dayton.â€
Since its start in 1980, Hafenbrack has evolved into a sophisticated, full-service marketing communications firm providing advertising, marketing, direct mail/promotion, e-marketing, public relations and other creative services. Hafenbrack has significantly invested in its strategic business and marketing consultation divisions. Current clientele includes regional, national and international manufacturing, IT services, healthcare and professional services organizations.