Hafenbrack Marketing is developing a public relations campaign to promote the Springfield City Schools District Safe Schools/Healthy Students initiative.In 2005, Springfield City Schools received a grant from the federal Safe Schools/ Healthy Students program to support the school's regional effort to provide a safe environment in which students can learn. The district had already developed its positive behavioral support campaign, which included a multitude of programs aimed at creating a safe and healthy atmosphere and encouraging positive behavior in students. The additional funding has ensured that these programs have the financial stability to continue. "Springfield City Schools is taking a proactive step in providing the best atmosphere for their students," said Baker. "Hafenbrack is developing a strategic PR campaign to help the district in gaining additional support from parents, faculty and community leaders. All of these groups have a stake in the future of the children of Springfield."
Springfield City Schools Safe Schools/Healthy Students initiative includes programs like Parents as Teachers, Little Scholars, Empowering our Youth, Bridges Out of Poverty, Families and Schools Together and Parents and Children Together. The initiative is made possible through provider relationships with other community organizations such as the Mental Health and Recovery Board of Clark County, the Nehemiah Foundation Ministry Leaders Forum and Clark County Family and Children First.
"Through outreach programs such as the upcoming fall festival in October, leadership forums for students and faculty in-service days, we hope to engage the community in this effort," added Baker.
With offices in both Dayton and Springfield, Hafenbrack has made a commitment to the City of Springfield working on various projects for the city over the past several years. Hafenbrack added a full service PR department to its capabilities in February of this year. Currently serving several full-time clients and developing projects for several others, the agency is poised to continue growth in the department throughout 2007.